Aamrai

Client

Aamrai

Project Category

Web / Ecommerce

The Story

We all know how ‘Aam-azing’ Mangoes are. Our love for the mangoes is universal. And what better way to have the mangoes fresh straight from the farms of Ratnagiri & Devgad- the birthplace of Alphonso Mangoes.

Aamrai was born out of this love for mangoes where people could easily order them through a simple online portal directly from the farms. In today’s world, where everything is chemically sprayed, Aamrai is an attempt to bring people with fresh organic mangoes from the orchards to their doorstep.

The idea behind building a simple and comprehensive website was to make it easy for people to buy truly organic mangoes without any hassle and elevate their email and digital marketing strategies during the high-demand mango season. The campaign aimed to boost sales, optimize marketing spend, and enhance customer engagement. This case study highlights how Bee Logical’s comprehensive approach led to outstanding results.

Strategy and Implementation

🚀 Boosted Orders & Revenue

Bee Logical’s multi-faceted digital marketing campaign significantly increased Aamrai’s sales.

By leveraging targeted email campaigns, social media ads, and SEO strategies, Aamrai saw a substantial uptick in orders and revenue.

Results:
Orders: Increased by 75%
Revenue: Increased by 85%

Impressive New UI/UX

Recognizing the need for a modern, user-friendly interface that resonates with the customers, Bee Logical meticulously crafted an impressive new overall UI/UX for Aamrai website.

The redesign focuses on intuitive navigation, visually appealing layouts, and a seamless shopping experience. Our team also ensured that the website is mobile-responsive, catering to the growing number of customers who prefer shopping on their smartphones and tablets. The streamlined checkout process, enhanced search functionality, and integrated customer service features have all contributed to a more satisfying and efficient user experience.

💸 Reduced Ad Budget

Through precise targeting and optimization, Bee Logical managed to cut down Aamrai’s ad spend while maximizing ROI.

This involved focusing on high-performing channels and reducing wasteful expenditure.

📈 Social Media Surge

Social media upsurge led to a significant rise in the leads.

Bee Logical’s engaging social media content and targeted ads led to a significant rise in Aamrai’s followers and overall engagement.

Results:
Followers: Increased by 40%
Engagement: Increased by 60%

🤝 Enhanced Customer Support

Improved customer support strategies

Aamrai experienced faster response times and higher customer satisfaction.

🤖 WhatsApp Automation

Streamline customer interactions

Bee Logical implemented WhatsApp automation to streamline customer interactions. This included automated responses, broadcast messages, and abandoned cart reminders, ensuring timely and efficient communication.

🏆 Top Rankings

Driving more organic traffic to website

Strategic SEO efforts helped Aamrai achieve higher search rankings for keywords.

Results:
Search Rankings: Top 3 for major keywords
Organic Traffic: Increased by 70%

🌱 New User Acquisition

Expanding Aamrai’s customer base

The campaign attracted a significant number of new customers through various digital channels

Results:
New Customers: Increased by 50%

🔍 Product-wise Insights

Detailed analysis of product performance

Optimize marketing strategies, focusing on best-sellers and high-margin products. Bee Logical helped increase the overall average sales of the products by 30% for Aamrai.

Results:
Top Product Sales: Increased by 60%

✉️ Effective Email Marketing

Tailored email campaigns

Bee Logical executed tailored email campaigns that promoted specific products, resulting in higher open rates and conversions.
These campaigns were designed specifically for the conversion of the leads and successfully capturing the highest sales. We made sure that the leads that were captured were then sent directly to the website page for buying the product.

Blogs

Creation of engaging blogs

In addition to the website redesign, Bee Logical has played a crucial role in enhancing the digital marketing efforts through the creation of engaging blogs. These blogs serve as a valuable resource for the customers, offering insights into the world of mango cultivation, the health benefits of mangoes, and delicious recipes that highlight the versatility of Aamrai’s Alphonso mangoes.
The content crafted by Bee Logical is both informative and captivating, designed to educate and entertain our readers.
Moreover, the blogs are optimized for search engines, with our expertise in SEO. This has led to increased visibility for Aamrai, attracting more visitors to our website and boosting our online presence.

Conclusion

Bee Logical’s strategic digital marketing campaign delivered remarkable results for Aamrai during the mango season. By boosting sales, reducing ad spend, enhancing customer support, and leveraging detailed insights, Bee Logical not only met but exceeded Aamrai’s objectives. This case study explains how a comprehensive, data-driven approach can transform seasonal business success into sustained growth.